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The Foodservice Packaging Institute and QSR magazine's 2019 Foodservice Packaging Awards competition named KFC the winner of the Package of the Year honor. The company won for its Cinnabon® Dessert Biscuits packaging, manufactured by WestRock.
"It wasn't too many years ago when packaging was an afterthought for most foodservice brands," said Natha Dempsey, president of FPI. "Today, we're excited to see the thought the brands are putting into the packaging. It was interesting to note how many entries showed excellence in multiple categories. KFC’\'s Package of the Year is a great example."
In addition to winning top honors, KFC earned first place in the Excellence in New Menu Launch category. The company designed a functional and appealing folding paperboard carton to launch this new product that united two well-known brands. Judges felt that the packaging cleverly included branding, functionality, convenience and manufacturing innovation. They were also impressed with the audible click on closure.
First place winners in the other categories included:
For nearly two decades, the trade association and trade publication have partnered in these bi-annual awards to recognize innovation in the foodservice packaging industry. Many of this year's entries reflected growing trends in both the packaging and restaurant industries.
"These entries show that the industry is addressing the changing needs of the customer, whether this means new packaging to support the growing delivery trend, grab-and-go options, or new products and materials designed to be recycled and / or composted," said Dempsey.
Award recipients were recognized during FPI’s fall conference and featured in the November issue of QSR magazine. A full listing of award winners may be found on QSR’s website. Product images of all winners may be found in FPI's photo gallery.Return to all stories for 2019»