Happy almost Earth Day! I love that we have a day to remind us to focus on the environment and the importance of our planet. In our industry, though, we think about it all year-round as I suspect most people do these days. No longer are the terms green, eco-friendly or compostable only used by those living off-grid. They're words we hear all the time, especially as interest in the environmental attributes of foodservice packaging continues to grow.
Recently, I spoke at the Sustainability in Packaging
conference to discuss aligning packaging with sustainability goals. It's an area where we spend a lot of time working with members and the industry as a whole.
For the foodservice packaging industry, we aim to align a company's products with their sustainability goals. We start by looking at how our products are made. Are they manufactured with bio-based or renewable materials? Do they have recycled content or are they sustainably sourced?
Then, we explore how it's handled after use. Is it reusable or recyclable? Biodegradable or compostable?
When making any environmental marketing claims, you need to follow local regulations and the Federal Trade Commission's Green Guides
. It's critical that you know what can — and cannot — be said about a product. (You can read more about this here
At the end of the day we are each a business, and sustainability must match our company strategy. We can't do any good for the bottom line or the environment if we don't balance the two. So, how do you approach this?
Is packaging part of your company's broader sustainability strategy?
Is sustainability part of your company's packaging strategy?
Use Earth Day as your annual reminder to review your internal policies to better align your packaging and sustainability goals. Mother Earth will thank you.
Posted By Lynn M. Dyer (President) | 4/17/2018 11:18:05 AM